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"Utopia: an imagined place or state of things in which everything is perfect."
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ŪTOPIOUS, pronounced You-Taupe-E-Ous, is a play on the concept of Utopia, however with an undeniably modern twist. The brand pokes fun at the idea of "perfect" and instead embraces flaws. Founder & Creative Guru, Rachel Ash, created ŪTOPIOUS as an avenue to express her witty, sarcastic perspective.
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